…adapting to the screen is only the first frontier of a new, responsive web. Today, users expect online experiences that not only respond to what device they’re using, but also their location, time of day, what they’ve already read, and events happening in real time.

To capture a user’s attention for the next generation of the web, you’ll need more than just responsive design. You’ll need a responsive philosophy. via fastcodesign [The Next Big Thing In Responsive Design](http://www.fastcodesign.com/3036091/the-next-big-thing-in-responsive-design}

This article is a great read. Responsive design needs to be much more than adapting to screen size.

In the early days we created “m dot” sites not just because responsive wasn’t ready for prime time yet but because the mobile customer has different needs. We need to get back to this, standard responsive is one size fits all by definition and thats not going to cut it.